PROJECT 1: Creative Brief 2

Creative Brief TWO

1. Title – Animals
2. Overview – Still captured animal crackers are brought to life as they happily march in the shape of the number that is respective to the time of the movie. As the counter goes down, some animal crackers are eaten while others run away in fear, until the last one is eaten up in two or three bites! At some point close to the end a shadow resembling some kind of monster will approach the remaining animals to bring up the anticipation even more.
3. Goals and Objectives – to put a quirky, humorous spin to the popular animal cracker snacks in a ‘faux horror’ style video, so that we can all appreciate our deliciously not-too-sweet snacks more after watching it.
4. Audience – people that can appreciate a parody of a horror film and have eaten or at least know of animal crackers.
5. Key Message – ideally it will be a film that will be so memorable that just the mere sight of a box of animal crackers will evoke the images of this short in the viewer’s mind. Essentially, to make the audience humorously consider how animal crackers would react if they were fully sentient beings with minds and feelings of their own.
6. Content Planning – All content can be captured with video, but it will probably be easier and more effective to composite photos and sound together into a motion piece. A box (or two, just in case) of animal crackers is really all that is needed.
7. Schedule – Week 1 (Jan 7) – Week 2:
   Complete creative brief and storyboards
   Buy a box of animal crackers
   Week 2 (Jan 14) – Week 3:
   Refine storyboards
   Borrow camera from labs (if necessary), capture content
   Begin editing
   Week 3 (Jan 21) – Week 4:
   Finalize editing
   Output to DVD
   Complete documentation
8. Bibliography – relevant sources used in work
9. Visual/Conceptual References

Storyboard can be accessed here.

*I also had an alternative concept of a man preparing to go on a DATE: he would groom himself before a mirror, get his bouquet of flowers, chocolates, spray cologne, comb his hair, etc. etc. and the video concludes when he meets his date. Although the concept itself is very enticing, it seems too hard to convey the idea within ten seconds, and it requires too many jumps in the film such that the viewer might not understand what is going on.