The Digital Designer/Filmaker: Overcoming Motion Sickness

The article begins by restating what we already know: cheaper technology has allowed for the democratization of what was once an ‘elite ‘practice (filmaking); the Web has further accelerated the exposure of more DIY design and film; and that the Web has become the primary breeding ground for the cross-breeding of both practices. The author also mentions how the role of director and editor are slowly becoming interchangeable with the proliferation of digital film.

Real estate websites have online tours where users manually control pre-shot cameras through homes. Potential homeowners have an an enhanced impression of the home with this greater sense of realism. Innovative ideas have changed online advertising, since the most memorable Burger King launched their SUBSERVIENT CHICKEN in 2004. Having said that, there is little disagreement in the author’s statements.

That statement brings up one particular United Nations website. The informational webpage describes the different standards of living in different parts of the world, and the user can navigate from place to place through a world map. Clicking on any one location expands more and more in-depth information about how people live in a region, and in what kinds of homes, determined by the wealthiness of that family and the country. The website is brought to a whole new level by the integration of film: not only are their very well-designed informational graphics to illustrate the kinds of homes families live in, a short 15-second video is also attached to each home to further emphasize the drastically different environments others live in (for example, one video has a family of eight live in a shack with haystacks as beds and a brick fireplace). Without a doubt, film is rapidly finding a place in design, much like how graphic design had carved out a place in film decades ago (in movie intro sequences and credits, for example). The link…can’t find it anymore unfortunately.