Final Post

Putting design into motion opens up so many doors for new opportunities and means of expressing an idea. It was critically important to learn AfterEffects; it is such a powerful tool – although the application also has its own limits in terms of manipulating truly 3D objects. But learning this app starts putting my mind into a different frame of thought when trying to move things with the illusion of depth (ie depth cues, focal point, etc etc).

The print half of the design world is focused on capturing a still shot of something well composed and visually appealing. Motion design is more about creating a string of well composed and visually appealing objects that the viewer can remain fixed upon. However, it still builds upon the basic principles of what good design would look like, and many of the elements in motion parallel the design elements in print, whether it be good typography or a compositionally strong screen.

Although the concept development behind the 3-minute sequence wasn’t new – brainstorming, creative brief, storyboarding, etc. – things definitely played out differently once the graphics were built on screen, rather than paper.

I definitely found this course as an eye opener. In fact I can confidently say that I’ve learnt more new things (designing in motion, learning new applications) in this course alone than I have all year. It was worthwhile!

I Love JunKi Website

First, the site. I’m not a big fan of K-Pop… and hearing the three tracks on the website makes me like it even less. But considering the target audience of this korean pop star’s website (teens, tweens, or just anyone into K-Pop overseas… or over on this side of the ocean, too), it actually does quite an excellent job of making the pop star seem innocent, affectionate, cute, talented, creative, etc. etc.

The concept behind this site, I believe, was to be looking into Lee Jun Ki’s personal diary (but really it’s just a fancy revamped way of navigating a regular site, with normal sections like music samples, buying his DVD, videos, and a fan page). Nothing out of the ordinary nor all too impressive here, but I think what would make me want to post this as inspiration is the ‘randomness’ of navigating through the site. You shake the diary thing until something pops out – every shake results in some flowers or something coming out, and this is repeated until one of the sections falls out of the diary. It makes the person navigating the site wanting more, because you’re never sure what will pop out of the book next. I can imagine that navigation through this site would be very enjoyable if I actually liked this guy’s music.