I Love JunKi Website

First, the site. I’m not a big fan of K-Pop… and hearing the three tracks on the website makes me like it even less. But considering the target audience of this korean pop star’s website (teens, tweens, or just anyone into K-Pop overseas… or over on this side of the ocean, too), it actually does quite an excellent job of making the pop star seem innocent, affectionate, cute, talented, creative, etc. etc.

The concept behind this site, I believe, was to be looking into Lee Jun Ki’s personal diary (but really it’s just a fancy revamped way of navigating a regular site, with normal sections like music samples, buying his DVD, videos, and a fan page). Nothing out of the ordinary nor all too impressive here, but I think what would make me want to post this as inspiration is the ‘randomness’ of navigating through the site. You shake the diary thing until something pops out – every shake results in some flowers or something coming out, and this is repeated until one of the sections falls out of the diary. It makes the person navigating the site wanting more, because you’re never sure what will pop out of the book next. I can imagine that navigation through this site would be very enjoyable if I actually liked this guy’s music.